Vol. 9 No. 1 (2026)

Articles

• Performative Remorse and the Erosion of Trust: Rethinking Apology Rhetoric in Contemporary Brand Communication

  Francis Wachira, Claudia Mumo

  1-10

  • pdf

• From Media Relations to Networked Contestation: Rethinking Political Communication in Kenya’s Hybrid Media System

  Agneta Alubala, Viola Masanja, Francis Wachira

  11-20

  • pdf

• Branding and Consumer Buying Decision Behavior of Leather Foot Wear Products: Perspectives from the United States of America

  Philip S. Keller , Kevin Moorman Aeker

  21 - 33

  • PDF