Vol. 10 No. 3 (2026)

Articles

• Consumer Behavior in the Functional Beverage Sector: A Systematic Review of Influencer Marketing, Brand Awareness and Perceived Homophily

  Kabasinguzi Brenda, Kamukama Nixon, Nabachwa Sarah

  1-16

  • pdf

• Mobile Banking Innovation and Performance of Micro and Small Enterprises in Kwale County, Kenya

  Omar Matano Mrabu, Joanes Kyongo , Anne Mwangi

  17-39

  • pdf

• Effect of Digitalization On Commercialization of Research Output Among Universities in Nairobi County, Kenya

  Samson Kipngetich Kibii, Ambrose Kemboi, Yusuf Kibet

  40 - 54

  • PDF

• Gender, Age and Inclusive Entrepreneurship Finance in Eastern Zambia: Evidence from Youth-Owned Enterprises

  Bridget Phiri, Mpundu Mubanga, Chipeta Eleanor Meda

  55-77

  • pdf