Vol. 9 No. 2 (2025)

Articles

• Entrepreneurial Innovativeness and Financial Performance of Small-Scale Pig Farmers in Kiambu County, Kenya

  Dr. Zachary Muthii Rukenya, Prof. Peter B. Kibas, Prof. Kamau G. Gitau

  1 - 11

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• Customer Value Proposition Innovation Strategy and Performance of Manufacturing Firms Listed on Nairobi Securities Exchange (NSE) in Kenya

  James Rugami Maina, Dr. Anne Muchemi, (PhD), Dr. Samuel Maina, (PhD)

  12 - 27

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• Strategic Management Practices and Performance of Technology Start-Up Companies in Nairobi City County, Kenya

  Roselyn Wanjiru Wakeanda , Dr. Eliud Obere

  28 - 48

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• Employing Blue Ocean Strategies to Achieve High Organizational Performance: A Descriptive-Analytical Study of the Opinions of a Sample of Individuals at Zain and Asiacell Mobile Telecommunications Companies in Nasiriyah

  Dr. Asahaq Naser Hussain, Res. Ahmed Zghair Mahal, Res. Hussein Alwan Khalaf

  49 - 73

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