Applying Technology Integration to Enhance the Economic Sustainability of Kenya Airways, PLC
DOI:
https://doi.org/10.53819/81018102t5450Abstract
Kenya Airways has continued to experience financial instability and operational inefficiencies despite implementing various strategic initiatives, raising concerns about the effectiveness of its strategy implementation practices. The objective of the study was to analyze the effect of technology integration on the economic sustainability of Kenya Airways, PLC. The theory that underpinned the study was the technology acceptance model. The study adopted a descriptive research design. The target population was the 2,229 employees of Kenya Airways. The sample size included 339 leaders and employees of Kenya Airways, determined using Yamane’s formula. The study applied a stratified random sampling technique to select the respondents. A pilot study was conducted among 10% (n = 34) of employees of Skyward Express to identify and fix potential problems in the questionnaire before conducting the main study. Data was collected using a self-administered electronic questionnaire distributed via the human resource department of Kenya Airways. Data collected was analyzed using the Statistical Package for Social Sciences. The types of tests to be used were mean, standard deviations, t-tests, Pearson’s Correlation Coefficient, and p-values. The data analyzed were presented using tables, formulae, and histograms. The study results revealed that technology integration does not have a significant influence on the economic sustainability of Kenya Airways, PLC. Based on the study results, it was recommended that Kenya Airways should enhance technology adoption through targeted training and support systems to improve organizational performance and long-term sustainability.
Keywords: Technology integration, strategy implementation, operational efficiency, innovation, economic sustainability.
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