Digital Transformation and Competitive Advantage to Local Businesses in Rwanda. A Case of Zamura Ltd
DOI:
https://doi.org/10.53819/81018102t3171Abstract
The main purpose of this study was to assess the influence of Digital transformation and competitive advantage to local businesses in Rwanda, using Zamura Ltd as the focal case. The research was guided by three objectives: to determine how the adoption of digital technologies influenced the company’s competitive position; to evaluate the contribution of digitalized business processes to its competitive advantage; and to examine how the use of digital data and analytics supported competitiveness within Zamura Ltd. In addition, the study allowed the researcher to enhance practical academic skills, including collecting, analyzing, interpreting data, and developing academic writing abilities. The findings were expected to provide insights that would help business managers recognize areas where digital transformation could reduce operational expenses, improve product quality, streamline production activities, and strengthen customer satisfaction. The study drew on several theoretical frameworks; The Resource-Based View (RBV) and Dynamic Capabilities Theory. A descriptive research design was applied to address the research questions. The study targeted a population of 150 employees from Zamura Ltd, selected through a census approach. Both primary and secondary data were utilized. Questionnaires served as the primary data collection tool, while secondary information was obtained through document reviews. The data were analyzed using descriptive statistics such as frequencies, percentages, means, and standard deviations and inferential methods including Pearson correlation and multiple linear regression. The results were organized and presented in tables. A pilot test was carried out to confirm the reliability and validity of the research instruments. The findings indicate that digital technology adoption is positively correlated with competitive advantage at r = 0.921, p < 0.01; Digital business processes also show a strong positive correlation with competitive advantage (r = 0.918, p < 0.01). Further, the digital data utilization and analytics has the strongest positive correlation with competitive advantage (r = 0.935, p < 0.01). The study concluded that adoption of digital technologies, digital business processes, and data analytics significantly enhances the competitive advantage of local businesses in Rwanda. In recommendations, the study recommended that local businesses to invest in upgrading their internal processes by integrating digital solutions that reduce delays, improve coordination, and support smooth workflow.
Keywords: Digital Transformation, Competitive Advantage, Local Businesses, Rwanda, Zamura Ltd
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