National Culture as a Conditioning Context for Dynamic Capabilities: A Multi-Level Filtering Framework

Authors

  • Dr. Orwa Al Zoubi Vienna University
  • Prof. Marie-Therese Claes Rector of Brussels College

DOI:

https://doi.org/10.53819/81018102t2544

Abstract

Dynamic capabilities are central to strategic management, yet the theory remains hampered by a "universalist" bias that treats organizational adaptation as a culturally neutral, technical process. This paper challenges this assumption by developing a contextualized framework that identifies national culture as a critical conditioning context for the enactment of dynamic capabilities. By integrating the GLOBE framework with the microfoundations of strategy, we theorize how cultural logics, specifically power distance, uncertainty avoidance, and institutional collectivism, filter managerial cognition and the organizational routines necessary for sensing, seizing, and reconfiguring resources. We move beyond "culture-as-variable" models to explain how cultural logic provides the social legitimacy required for capability deployment. This research contributes to the microfoundations movement and the Attention-Based View (ABV) by explaining why identical strategic routines yield heterogeneous results across different social contexts, offering a more robust, context-sensitive theory of firm adaptation.

Keywords: Dynamic capabilities; National culture; Contextualization; Power distance; Uncertainty avoidance; Institutional collectivism

Author Biographies

Dr. Orwa Al Zoubi, Vienna University

Vienna University of Economics and Business, Department of Management, Welthandelsplatz 1, 1020 Vienna. Austria

Prof. Marie-Therese Claes, Rector of Brussels College

Rector of Brussels College, Excelsiorlaan 5, 2nd Floor, 1930 Zaventem, Belgium

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Published

2026-02-03

How to Cite

Al Zoubi, O., & Claes, M.-T. (2026). National Culture as a Conditioning Context for Dynamic Capabilities: A Multi-Level Filtering Framework. Journal of Strategic Management, 10(1), 69–79. https://doi.org/10.53819/81018102t2544

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Articles