Quality Management as a Strategic Capability in Certification-Based Agricultural Projects: Evidence from Smallholder Coffee Systems

Authors

  • Martin Ambrose Mutua Kenyatta University
  • Dr. Lucy Ngugi Kenyatta University
  • Dr. James Maingi Kenyatta University

DOI:

https://doi.org/10.53819/81018102t7085

Abstract

Despite the growing institutionalization of quality management within certification-based agricultural systems, its strategic impact on project implementation performance in smallholder settings remains insufficiently examined. This study investigates quality management as a strategic organizational capability and its effect on the implementation performance of certification-based coffee projects in Kiambu County, Kenya. Grounded in the Resource-Based View (RBV), the study adopted a positivist, cross-sectional research design. Data were collected from stakeholders engaged in certification-based coffee projects and analyzed using descriptive statistics and multiple linear regression. The findings revealed a strong positive and statistically significant relationship between quality management and project implementation performance (R = 0.704, p < 0.001), with quality management accounting for approximately 49.5% of the variance in implementation outcomes. Quality mechanisms including process efficiency, adherence to industry standards, and buyer satisfaction systems function as performance-enhancing strategic assets rather than mere compliance mandates. These results contribute to the project management and agricultural governance literature by empirically establishing quality management as a strategic capability in smallholder certification systems. The study recommends greater institutionalization of quality governance structures among certification bodies and cooperatives to enhance implementation reliability and sector competitiveness.

Keywords: Quality Management; Project Implementation Performance; Resource-Based View; Certification Systems; Smallholder Agriculture; Coffee Sector; Strategic Capability; Agricultural Governance.

Author Biographies

Martin Ambrose Mutua, Kenyatta University

Department of Management Science, School of Business, Kenyatta University.

Dr. Lucy Ngugi, Kenyatta University

Department of Management Science, School of Business, Kenyatta University.

Dr. James Maingi, Kenyatta University

Department of Management Science, School of Business, Kenyatta University.

References

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Published

2026-03-26

How to Cite

Mutua, M. A., Ngugi, L., & Maingi, J. (2026). Quality Management as a Strategic Capability in Certification-Based Agricultural Projects: Evidence from Smallholder Coffee Systems. Journal of Entrepreneurship & Project Management, 10(1), 22–38. https://doi.org/10.53819/81018102t7085

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Section

Articles