Quality Management as a Strategic Capability in Certification-Based Agricultural Projects: Evidence from Smallholder Coffee Systems
DOI:
https://doi.org/10.53819/81018102t7085Abstract
Despite the growing institutionalization of quality management within certification-based agricultural systems, its strategic impact on project implementation performance in smallholder settings remains insufficiently examined. This study investigates quality management as a strategic organizational capability and its effect on the implementation performance of certification-based coffee projects in Kiambu County, Kenya. Grounded in the Resource-Based View (RBV), the study adopted a positivist, cross-sectional research design. Data were collected from stakeholders engaged in certification-based coffee projects and analyzed using descriptive statistics and multiple linear regression. The findings revealed a strong positive and statistically significant relationship between quality management and project implementation performance (R = 0.704, p < 0.001), with quality management accounting for approximately 49.5% of the variance in implementation outcomes. Quality mechanisms including process efficiency, adherence to industry standards, and buyer satisfaction systems function as performance-enhancing strategic assets rather than mere compliance mandates. These results contribute to the project management and agricultural governance literature by empirically establishing quality management as a strategic capability in smallholder certification systems. The study recommends greater institutionalization of quality governance structures among certification bodies and cooperatives to enhance implementation reliability and sector competitiveness.
Keywords: Quality Management; Project Implementation Performance; Resource-Based View; Certification Systems; Smallholder Agriculture; Coffee Sector; Strategic Capability; Agricultural Governance.
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