Mutinda, Sonia Mutende, Beatrice Ombaka, and Laban Chesang. “Customer Acquisition Strategy and Performance of Motor Vehicle Assemblers in Kenya”. Journal of Strategic Management 10, no. 2 (May 6, 2026): 40–60. Accessed May 25, 2026. https://stratfordjournalpublishers.org/journals/index.php/journal-of-strategic-management/article/view/2810.