Karitu, Johnson Mwangi, and Justin Gachigo. “Effect of Product Standardization on Performance of Multinational Corporations”. Journal of Strategic Management 9, no. 4 (October 27, 2025): 17–32. Accessed January 21, 2026. https://stratfordjournalpublishers.org/journals/index.php/journal-of-strategic-management/article/view/2683.