Mutinda, B., Oloko, M. and Muturi, W. (2020) “Influence of Customer Alignment on Strategy Implementation in HIV/AIDS Non-Governmental Organizations in Kenya”, Journal of Strategic Management, 2(3), pp. 25–49. Available at: https://stratfordjournalpublishers.org/journals/index.php/journal-of-strategic-management/article/view/591 (Accessed: 8 October 2025).