MUGABO, E.; GITAHI, N. Market Positioning Strategies and Performance of I&M Bank Rwanda Public Limited Company. Journal of Strategic Management, [S. l.], v. 10, n. 6, p. 19–45, 2026. DOI: 10.53819/81018102t2607. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-strategic-management/article/view/2999. Acesso em: 25 oct. 2026.