MUTINDA, S. M.; OMBAKA, B.; CHESANG, L. Customer Acquisition Strategy and Performance of Motor Vehicle Assemblers in Kenya. Journal of Strategic Management, [S. l.], v. 10, n. 2, p. 40–60, 2026. DOI: 10.53819/81018102t4384. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-strategic-management/article/view/2810. Acesso em: 25 may. 2026.