KARITU, J. M.; GACHIGO, J. Effect of Product Standardization on Performance of Multinational Corporations. Journal of Strategic Management, [S. l.], v. 9, n. 4, p. 17–32, 2025. DOI: 10.53819/81018102t2530. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-strategic-management/article/view/2683. Acesso em: 21 jan. 2026.