GITHAIGA , M. W.; MWANGI , J. K.; MWIHAKI, B. Trend-Matching and Performance of Pay-Tv Entertainment Companies in Kenya. Journal of Strategic Management, [S. l.], v. 9, n. 3, p. 98–110, 2025. DOI: 10.53819/81018102t3148. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-strategic-management/article/view/2648. Acesso em: 31 oct. 2025.