MAINA, J. R.; MUCHEMI, A.; MAINA, S. Customer Value Proposition Innovation Strategy and Performance of Manufacturing Firms Listed on Nairobi Securities Exchange (NSE) in Kenya. Journal of Strategic Management, [S. l.], v. 9, n. 2, p. 12–27, 2025. DOI: 10.53819/81018102t5366. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-strategic-management/article/view/2540. Acesso em: 21 jan. 2026.