1.
Wachira F, Mumo C. Performative Remorse and the Erosion of Trust: Rethinking Apology Rhetoric in Contemporary Brand Communication. journal-of-marketing-and-communication [Internet]. 2026 Mar. 11 [cited 2026 Apr. 10];9(1):1-10. Available from: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/2766