Nyamweno CM, Murigi EM. Psychographic Segmentation Strategies And Sales Performance Of The Coca-Cola Company In Nairobi County, Kenya. journal-of-marketing-and-communication [Internet]. 2025 Jun. 24 [cited 2025 Aug. 7];8(1):30-44. Available from: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/2551