Bonareri, Ann, Clement Nkaabu, and Guyo Huka. “Brand Equity and Customer Citizenship Behaviour Among Students of Selected Universities Within Mount Kenya Region”. Journal of Marketing and Communication 5, no. 1 (August 1, 2022): 80–92. Accessed October 27, 2025. https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/1207.