Ooko, J. A., F. O. Aila, and A. J. Odondo. “The Relationship Between Relationship Marketing and Brand Loyalty in Mobile Telecom Service Providers: Case of Nairobi County, Kenya”. Journal of Marketing and Communication, vol. 6, no. 1, Sept. 2023, pp. 47-65, doi:10.53819/81018102t2190.