[1]
B. A. Asunka, O. A. Anaba, L. Amana, C. N. Ayambire, and A. N. Ali, “Marketing Communication is not a Preserve of the Big Players: Compelling Evidence from Small and Medium Size Entreprises in the Upper East Region of Ghana ”, journal-of-marketing-and-communication, vol. 8, no. 1, pp. 94–114, Oct. 2025.