KAWIRA, K. D. The Effect of Product and Service Innovation on the Performance of Micro, Small and Medium Enterprises in Kenya. Journal of Marketing and Communication, [S. l.], v. 4, n. 1, p. 1–16, 2021. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/681. Acesso em: 7 aug. 2025.