WILLIAM, K. J.; JOYCE, G. An Examination of how Pricing Strategy Affects Performance of Oil Marketing Companies in Kenya. Journal of Marketing and Communication, [S. l.], v. 3, n. 2, p. 19–33, 2020. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/604. Acesso em: 7 aug. 2025.