REESINK, N. K.; HUDDERS, L.; DE MAREZ, L. Revisiting Co-Creation: Necessary Success Factors for Crowdsourcing Ideas in a Consumer Business Setting. Journal of Marketing and Communication, [S. l.], v. 3, n. 1, p. 95–114, 2020. DOI: 10.53819/81018102t7081. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/572. Acesso em: 22 jan. 2026.