WACHIRA, F.; MUMO, C. Performative Remorse and the Erosion of Trust: Rethinking Apology Rhetoric in Contemporary Brand Communication. Journal of Marketing and Communication, [S. l.], v. 9, n. 1, p. 1–10, 2026. DOI: 10.53819/81018102t7084. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/2766. Acesso em: 10 apr. 2026.