NJERU, L. M. Effect of Service Quality on Customer Loyalty. Does Cultural Orientation Matter? Evidence from African Airlines. Journal of Marketing and Communication, [S. l.], v. 2, n. 2, p. 19–31, 2019. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/378. Acesso em: 5 apr. 2026.