REESINK, N. K.; VERLEYE, G. Stimulating WOM and Raising Purchase Intent for Green Fashion Through Brand Experience. Journal of Marketing and Communication, [S. l.], v. 8, n. 2, p. 23–53, 2025. DOI: 10.53819/81018102t7079. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/2689. Acesso em: 8 mar. 2026.