ASUNKA, B. A.; ANABA, O. A.; AMANA , L.; AYAMBIRE, C. N.; ALI, A. N. Marketing Communication is not a Preserve of the Big Players: Compelling Evidence from Small and Medium Size Entreprises in the Upper East Region of Ghana . Journal of Marketing and Communication, [S. l.], v. 8, n. 1, p. 94–114, 2025. DOI: 10.53819/81018102t2526. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/2666. Acesso em: 10 mar. 2026.