REESINK, N. K.; VERLEYE, G. Likability vs. controversy: Investigating The Effects of Emotions on E-word of Mouth (EWOM) Reach for The Trump Brand. Journal of Marketing and Communication, [S. l.], v. 8, n. 1, p. 45–64, 2025. DOI: 10.53819/81018102t7066. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/2560. Acesso em: 22 jan. 2026.