NYAMWENO, C. M.; MURIGI, E. M. Psychographic Segmentation Strategies And Sales Performance Of The Coca-Cola Company In Nairobi County, Kenya. Journal of Marketing and Communication, [S. l.], v. 8, n. 1, p. 30–44, 2025. DOI: 10.53819/81018102t2496. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/2551. Acesso em: 7 aug. 2025.