KARAMA, F. B.; LINGE, D. . K. Strategic Factors Influencing Market Share of Telecommunications in Kenya. Journal of Marketing and Communication, [S. l.], v. 2, n. 1, p. 80–91, 2019. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/349. Acesso em: 22 jan. 2026.