MUNGAI, T. S.; KINOTI, P. M.; KIBERA, P. F. Moderating Effect of Marketing Channel Dynamics on the Relationship between Market Entry Strategies and Performance of Multinational Corporations in Kenya. Journal of Marketing and Communication, [S. l.], v. 2, n. 1, p. 64–79, 2019. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/345. Acesso em: 22 jan. 2026.