NTHENYA, H. C.; MULILI, D. B.; NGUI, D. T. Improving Purchasing Decision Making Process through Brand Awareness: The Case of Saloon Car Buyers in Nairobi, Kenya. Journal of Marketing and Communication, [S. l.], v. 2, n. 1, p. 48–63, 2019. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/344. Acesso em: 22 jan. 2026.