BIZIMANA , G.; IRECHUKWU , E. N. Brand Image and Consumer Decision Making in the Mobile Telecommunication Sector, Case Study of Tecno Mobile Ltd, Rwanda. Journal of Marketing and Communication, [S. l.], v. 6, n. 1, p. 66–73, 2023. DOI: 10.53819/81018102t30123. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/1941. Acesso em: 12 mar. 2026.