ODIKO, S. Y.; OGUTU, P. M.; YABS, D. J.; OMAR, D. M. International Marketing Strategy and Firm Performance of Tour Firms in Kenya. Journal of Marketing and Communication, [S. l.], v. 1, n. 2, p. 42–67, 2018. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/215. Acesso em: 22 apr. 2026.