MAGETO, G.; OMARI, S.; NYABOGA, Y. The Effect of Social Media Interactive Messaging on Customer Loyalty of Commercial Banks in Nairobi City County, Kenya. Journal of Marketing and Communication, [S. l.], v. 5, n. 2, p. 115–131, 2022. DOI: 10.53819/81018102t2105. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/1348. Acesso em: 22 jan. 2026.