AWINYO, S. A. .; KIBERA, F. N. .; KINOTI, M. W.; NJERU, W. G. N. Brand Architecture, Customer Loyalty and Performance of Water Bottling Firms in Nairobi City County, Kenya. Journal of Marketing and Communication, [S. l.], v. 5, n. 2, p. 52–78, 2022. DOI: 10.53819/81018102t2096. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/1274. Acesso em: 22 jan. 2026.