BONARERI, A.; NKAABU, C.; HUKA, G. Brand Equity and Customer Citizenship Behaviour among Students of Selected Universities within Mount Kenya Region. Journal of Marketing and Communication, [S. l.], v. 5, n. 1, p. 80–92, 2022. DOI: 10.53819/81018102t6020. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-marketing/article/view/1207. Acesso em: 27 oct. 2025.