Awinyo, S. A. ., Kibera, F. N. ., Kinoti, M. W., & Njeru, W. G. N. (2022). Brand Architecture, Customer Loyalty and Performance of Water Bottling Firms in Nairobi City County, Kenya. Journal of Marketing and Communication, 5(2), 52–78. https://doi.org/10.53819/81018102t2096