Effect of Employee and Customers Corporate Social Responsibility Programmes on Performance of Style Industries Limited in Nairobi County
Keywords:
Employee CSR, Customer CSR, Corporate social responsibility, Performance and Style industries limitedAbstract
Businesses worldwide are faced with the challenge of responding to the needs of their external environment in a manner that adds value to their operations. It is imperative that businesses run their operations within the precepts of the law of the land in which they operate and other regulations prescribed by authorities like business associations and government agencies. Darling Kenya limited have not fully implemented the Corporate Social Responsibility (CSR) operations. Therefore, at Darling Kenya, there is need to quantify the exact benefits that accrue from every CSR activity in order to justify the performance. The study investigated the impact of employee and customer corporate social responsibility on performance of Style Industries Limited in Nairobi. The study employed a descriptive research design. The study population target were 540 employees of the style industries in all the four areas of Mwingi, Rongo, Muranga and Nairobi.The sample size was 162 employees. Data was collected using the questionnaire and analyzed using descriptive and inferential statistics. A multiple linear regression analysis model was used to test the relationship between the employee and customer CSR Programmes and performance. Findings indicated that there was a significant and positive relationship between the Employee CSR, Customer and performance of manufacturing companies in Nairobi. These findings were useful especially for firms in the manufacturing sector as it will inform their decisions in terms of whether to involve themselves in CSR activities in the hope of improving financial performance or not. The study recommended that industries should invest in CSR for performance improvement.
Keywords: Employee CSR, Customer CSR, Corporate social responsibility, Performance and Style industries limited
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