Relationship between Strategic Management Practices and Quality of Food Products in Supermarkets in Kenya
Keywords:
ISO International Organization for Standardization, Central Business District, Commercial Bank of Africa Limited, Quality Management SystemAbstract
Maintaining quality products in Supermarkets is a problem in the growing food service market across the world. Naivas Supermarket capitalizes in ensuring customer satisfaction through retaining fresh offerings, as this ensures they will shop there frequently and start to buy from the retailers' other branches. Yet, in spite of heightened popularity and considerable adoption of the practices, concerns and criticisms still linger about the influence of these strategic management practices on quality of products. This paper sought to establish the influence of strategic management practices on quality of food products in Naivas Supermarkets. It specifically sought to establish the influence of Proactive QMS; Measurement of Quality performance; Staff Compliance and innovation on quality of food products in Naivas Supermarkets in the Nairobi Central Business District. The push goal theory and the Contingency theory anchored the variables of the present study. The study results show that QMS, Measurement of quality, and staff compliance had a significantly negative influence on quality of food products at Naivas supermarkets at the Nairobi Central Business District. However, innovation had a significantly positive influence on quality of food products. The study thus recommends that: The Naivas supermarkets management should initiate effective processes, policies and procedures needed for efficacious planning and execution of development, service and production elements to help improve the quality of food products. They should create concrete measurements of quality to help in tracking the progress towards quality of food products. In addition, Naivas supermarkets management should invest in training of its staff for enhanced quality of food products. Finally, they should continue to be innovative both in their products and process mix to ensure that they keep abreast with current practices in the area.
Keywords: ISO International Organization for Standardization, Central Business District, Commercial Bank of Africa Limited, Quality Management System
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