KABASINGUZI, B.; KAMUKAMA, N.; NABACHWA, S. Consumer Behavior in the Functional Beverage Sector: A Systematic Review of Influencer Marketing, Brand Awareness and Perceived Homophily. Journal of Entrepreneurship & Project Management, [S. l.], v. 10, n. 3, p. 1–16, 2026. DOI: 10.53819/81018102t70101. Disponível em: https://stratfordjournalpublishers.org/journals/index.php/journal-of-entrepreneurship-proj/article/view/2914. Acesso em: 23 aug. 2026.