Kabasinguzi, B., Kamukama, N. and Nabachwa, S. 2026. Consumer Behavior in the Functional Beverage Sector: A Systematic Review of Influencer Marketing, Brand Awareness and Perceived Homophily. Journal of Entrepreneurship & Project Management. 10, 3 (Jul. 2026), 1–16. DOI:https://doi.org/10.53819/81018102t70101.