“Exploring the Impact of Cultural Heritage on Destination Branding and Tourist Experiences: Perspective from South Korea”. Journal of Hospitality and Tourism Management 6, no. 1 (May 20, 2023): 1–10. Accessed November 4, 2026. https://stratfordjournalpublishers.org/journals/index.php/Journal-of-Hospitality/article/view/1502.